He-Man is characterized by his superhuman strength and in most variations, is the alter ego of Prince Adam.
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He-Man and his friends attempt to defend the realm of Eternia and the secrets of Castle Grayskull from the evil forces of Skeletor. The character was created by designer Roger Sweet, who intentionally created the character in such a way for him to be abstract and generic enough to be applied into any context and genre Sweet also chose the name "He-Man" for being generic. Presenting three different versions of the figure to Mattel-including a soldier and a spaceman-the barbarian version of the character was chosen and developed into the character's current form. He-Man has been singled out for the homoeroticism and gay subtext surrounding his character. Many critics have taken note of his queer-coded nature and perceived homosexuality, especially in his relationships with other male characters, particularly Skeletor. Furthermore, since his creation He-Man has achieved gay icon status and amassed an LGBT following-specifically amongst gay men. Moreover, the character has been noted for his sex appeal towards gay men.
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The queer reading of He-Man's character and his relationship with Skeletor has also been utilized in advertisements and for charity. 2.2.3 The New Adventures of He-Man (1990).2.2.2 He-Man & She-Ra: A Christmas Special (1985).2.2.1 He-Man and the Masters of the Universe (1983).2.1.1 He-Man and the Masters of the Universe (2012).According to various insiders and employees, Mattel is aware of He-Man's gay icon status and following, and his perception as a gay man something to which the company is receptive.